Key Takeaways from Nir Eyal’s Talk at NUS-ISS: Author of “Hooked” and “Indistractable”

Nir Eyal, author of “Hooked” and “Indistractable,” spoke during a session titled “Driving Product Engagement for Public Good” at the National University of Singapore (NSU-ISS). He offered insights on building products that engage users and benefit society. These tips are really useful if you’re making a product for customers and applicable in general as well.

• Please note that I used Artificial Intelligence(ChatGPT) to explain the important concepts.

The Skinner Pigeon Experiment

B.F.Skinner who is the father of operant conditioning introduced The Skinner pigeon experiment. Skinner placed pigeons in a box and discovered that they associated the delivery of food with whatever random action they had been performing at the time of feeding, leading to superstitious behavior. This phenomenon demonstrated how reinforcement can shape behavior, even without a logical connection between the action and the outcome

Learn more about it here: https://hackeducation.com/2018/06/15/pigeons

We tend to rebel when we feel manipulated

We naturally push back when we feel someone’s trying to control us because our freedom is key to who we are…